China Fragrance Trends 2025

In recent years, there has been a clear resurgence in appreciation for herbal and botanical scents, reflecting society’s growing focus on wellness, sustainability and personalized experiences. The Perfume & Cosmetics Association recently released its much-anticipated “China Fragrance Trends 2025,” highlighting four key fragrances that embody this cultural resurgence.

First on the list is Oud Agarwood Essence, revered for its oriental woody notes. This fragrance has a long tradition of evoking a sense of calm, elegance and timelessness, making it a mainstay in the world of perfume.

Next is Nepeta, taken from the Chinese herb Nepeta. This scent is characterized by its fresh aroma, which combines a light spicy note with a cool minty flavor, symbolizing heroism and vitality.

The third fragrance, Neroli Fragrance ( Neroli & Ylang Ylang Essence) , is known for its sustainability and independence. This elegant flower blooms from lush green leaves, perfectly blending the softness of floral fragrance with the sweetness of fruit, exuding a fresh and slightly bitter aroma. It invites people to immerse themselves in its beauty and let people temporarily escape from the troubles of the world.

Finally, the king of healing fragrances, lavender fragrance , makes the list. Known for its soothing properties, lavender combines floral notes with the freshness of green grass to create a long-lasting, comforting scent that penetrates deep into the soul and promotes calm.

Furthermore, the mysterious allure of black truffles adds a unique dimension to the world of perfume. Its rich, complex scent is often described as a blend of animalic musk, earthy mushrooms and sweet honey, making it a coveted choice for those seeking the extraordinary.

These trends reflect a deeper connection to nature and traditional Chinese wisdom, as consumers increasingly seek fragrances that resonate with their values ​​and experiences.