Exploring the New Blue Ocean of "Sensory Economy": Professional Flavor and Fragrance Ingredients Leading the Future
In recent years, the "sensory economy" has emerged as a new frontier in the consumer market. In 2023, the Chinese fragrance and essential oils industry reached a market size of approximately 18.15 billion yuan, with a year-on-year growth of 24.25%, and is projected to reach 25.44 billion yuan by 2025. This growth trend reflects the rising demand for high-quality fragrance products.
The Rise of Chinese Fragrance
The market for Chinese fragrance is experiencing rapid growth, with traditional incense being one of the fastest - growing segments. By modernizing ancient formulas, the market acceptance of these products has increased significantly, leading to higher sales. For instance, traditional Chinese spices such as xiāng fù zǐ (Acorus tatarinowii), guì huā (cassia flower, Osmanthus Essence), zhī zǐ (gardenia), and ài cǎo (mugwort) are increasingly used in fragrance formulas, creating a unique olfactory aesthetic.
The domestic perfume market has also seen a surge. In the past, overseas brands dominated the Chinese market, accounting for over 70% of the market share. However, in recent years, domestic perfumes have made a strong comeback. For example, perfumes with tea - based scents, such as black tea, white tea (White Tea Fragrance,Classic White Tea Flavor), and green tea (Green Tea Flavor , Citrus Green Tea Fragrance), have gained popularity. As China is known as the hometown of tea, these scents are favored by both domestic and international consumers.
Emergence of New Business Models
The booming fragrance market has given rise to new business models. In one incense factory, a new batch of incense is being packaged. The expansion of production capacity and the increase in orders reflect the growing market demand. At the same time, experiential consumption related to the "sensory economy" is also very popular. For example, incense - making classes are in high demand. Participants learn to recognize different spices and create their own blends. In addition to incense - making classes, activities such as creating incense seals, indirect - burning incense, making incense beads and pendants, and learning incense - burning etiquette are also popular among consumers. These experiential activities, priced around 100 yuan, attract many beginners.
The Advantages of Professional Flavor and Fragrance Manufacturer
In this booming market, professional flavor and fragrance exporters, with their accumulated expertise and diverse product lines, are at the forefront of the industry. For example, Changsha Tianwei Biotechnology Co., Ltd., a company dedicated to the research, development, and production of food ingredients and plant extracts, has two garden - style factories with an annual production capacity of about 10,000 tons. The company has developed more than 6,000 varieties of food flavor series and more than 3,000 varieties of plant extracts. These products are healthy and high - quality, and can be customized according to customer needs.
The company adheres to the principles of naturalness, safety, and health, and has full - industry self - innovation from raw materials to finished products. It has mastered the key points of the entire industry chain and has created product stability, uniqueness, and safety through independent innovation. In the production process, the company strictly follows environmental protection standards to ensure that each product is environmentally friendly and provides consumers with a safe, healthy, and pleasant experience.
In the future, the "sensory economy" will continue to expand the new blue ocean of consumption. Tianwei Biotechnology looks forward to working with more partners to explore this market full of opportunities.
